Aarron Walter
Building Findable Websites Book Cover

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ISBN-13: 978-0321-52628-1
ISBN-10: 0-321-52628-7


Web Standards, SEO, and Beyond

Bonus Chapters

Findability is a broad topic, which made it hard to fit everything in this book. There are five chapters with a total of 106 pages of bonus material that are free for your downloading pleasure individually or as a group.

Download All 5 Bonus Chapters

Free Search Engine Tools and Services
Free Search Engine Tools and ServicesYou can communicate information about your site to search engines and see your site from their perspective using some free services and utilities from Yahoo! and Google. [19 pages]
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Building Viral Marketing Tools
Building Viral Marketing ToolsOne of the best ways to spread the word about your website is to let your audience do it for you. [36 pages]
Download PDF Chapter
Places to Promote Your Site
Places to Promote Your SiteYou’ve built a great site-now get the word out! There are plenty of places where you can promote your site for free.[14 pages]
Download PDF Chapter
Analyzing Your Traffic
Analyzing Your TrafficDiscover your site’s findability triumphs and tragedies with traffic analysis systems.[30 pages]
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Black Hat SEO Techniques to Avoid
Black Hat SEO Techniques to AvoidDon't be a knucklehead![6 pages]
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About the Author

Aarron Walter

Aarron Walter is a design and technology leader, and co-host of the Webby-nominated Design Better Podcast. He founded the user experience practice at Mailchimp, helping the company grow from a few thousand users to tens of millions. At InVision, he led research into the inner workings of top design teams at companies like Netflix, Spotify, and Google to uncover what drives their success.

When the COVID-19 pandemic hit, Aarron joined former CDC Director Dr. Tom Frieden at Resolve to Save Lives, applying design and technology to support emergency response efforts at the WHO, Africa CDC, and U.S. public health departments.

He’s the author of several books, including the second edition of Designing for Emotion, and has advised the White House, the U.S. Department of State, and dozens of leading companies, startups, and venture capital firms.

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