Web Standards, SEO, and Beyond
Findability Checklist
I’ve created what I think is a pretty comprehensive findability strategy cheat sheet that will guide you through all of the stuff you
should be doing when creating new websites or even redesign existing ones. All of the advice follows industry best practices and web standards,
and have references to the places in the book or in the 5 free online chapters where you’ll find detailed explanation and examples of how to
do this stuff.
I hope you find it useful!
About the Author
Aarron Walter is a design and technology leader, and co-host of the Webby-nominated Design Better Podcast.
He founded the user experience practice at Mailchimp, helping the company grow from a few thousand users to
tens of millions. At InVision, he led research into the inner workings of top design teams at companies like
Netflix, Spotify, and Google to uncover what drives their success.
When the COVID-19 pandemic hit, Aarron joined former CDC Director Dr. Tom Frieden at Resolve to Save Lives,
applying design and technology to support emergency response efforts at the WHO, Africa CDC, and U.S. public
health departments.
He’s the author of several books, including the second edition of Designing for Emotion, and has advised
the White House, the U.S. Department of State, and dozens of leading companies, startups, and venture capital firms.
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