Web Standards, SEO, and Beyond
Bonus Chapters
Findability is a broad topic, which made it hard to fit everything in this book. There are five chapters with a total of 106 pages of bonus material that are free for your downloading pleasure individually or as a group.
- Free Search Engine Tools and Services
- You can communicate information about your site to search engines and see your site from their perspective using some free services and utilities from Yahoo! and Google. [19 pages]
- Building Viral Marketing Tools
- One of the best ways to spread the word about your website is to let your audience do it for you. [36 pages]
- Places to Promote Your Site
- You’ve built a great site-now get the word out! There are plenty of places where you can promote your site for free.[14 pages]
- Analyzing Your Traffic
- Discover your site’s findability triumphs and tragedies with traffic analysis systems.[30 pages]
- Black Hat SEO Techniques to Avoid
- Don't be a knucklehead![6 pages]