Web Standards, SEO, and Beyond
Bonus Chapters
Findability is a broad topic, which made it hard to fit everything in this book. There are five chapters with a total of 106 pages of bonus material that are free for your downloading pleasure individually or as a group.
- Free Search Engine Tools and Services
You can communicate information about your site to search engines and see your site from their perspective using some free services and utilities from Yahoo! and Google. [19 pages]
- Building Viral Marketing Tools
One of the best ways to spread the word about your website is to let your audience do it for you. [36 pages]
- Places to Promote Your Site
You’ve built a great site-now get the word out! There are plenty of places where you can promote your site for free.[14 pages]
- Analyzing Your Traffic
Discover your site’s findability triumphs and tragedies with traffic analysis systems.[30 pages]
- Black Hat SEO Techniques to Avoid
Don't be a knucklehead![6 pages]