Aarron Walter
Building Findable Websites Book Cover

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ISBN-13: 978-0321-52628-1
ISBN-10: 0-321-52628-7




Web Standards, SEO, and Beyond

Table of Contents

  1. Introducing Findability

    • What is Findability?
    • The Development Side of Findability
    • The Deepest Desires of Search Engines
    • Beyond Search Engine Optimization
    • Get your Team on Board from the Start
    • Using Your Moral Compass to Guide Your Way

  2. Markup Strategies

    • A Web Standards Primer
    • Web Standards and Findability sitting in a Tree …
    • Accessible Content is Findable Content
    • The Findability Benefits of Microformats

  3. Server-Side Strategies

    • Files and Folders: The Power of a Name
    • Choosing and Managing Domain Names
    • Building Search Engine Friendly URLs
    • Moving Pages and Domains with 301 Redirects
    • Getting Users Back on Track with Custom 404 Pages
    • Optimizing Performance for Efficient Indexing
    • Controlling Search Engine Indexing with Robots.txt

  4. Creating Content that Drives Traffic

    • Content that Sucks (Users In)
    • Content Karma
    • The Mark of Quality Content
    • All Roads Lead to Content
    • Content of Many Flavors
    • Targeting Keywords in Your Content
    • Placing Keywords in Your Content
    • Content Development Strategies

  5. Building a Findable Blog

    • Blogging Best Practices to Improve Findability
    • Working with WordPress
    • Making Your WordPress Blog More Findable

  6. Adding Search to Your Site

    • Using Free Search Systems
    • Purchasing Search Systems
    • Building Your Own Simple Product Search System
    • Adding OpenSearch to Your Site

  7. Preventing Findability Roadblocks

    • Avoiding JavaScript Pitfalls
    • Progressive Enhancement
    • Findable Flash
    • Findable Audio and Video

  8. Bring Traffic Back With a Mailing List

    • Encouraging Subscriptions
    • Using a Mailing List Management System
    • Building an Ajax-Powered Subscription System

  9. Putting Findability Into Practice

    • A Prioritized Approach
    • Discovering Problems on Your Site
    • When Will You See Results?
    • Final Notes: The Day Findability Saved the World

About the Author

Aarron Walter, author of Building Findable Websites

Since 1999 Aarron Walter has been building websites professionally and teaching courses in interactive art and design at colleges and universities including Temple University, The University of Georgia, and The Art Institute of Atlanta-one of the few colleges teaching Web standards since 2002.

Aarron speaks at companies and conferences about findability, web standards, and the Web design industry, and is a member of the Web Standards Project Education Task Force. He blogs, builds, and shares at http://aarronwalter.com